What the buyer needs
AI summaryThe American Academy of Pediatrics (AAP) seeks a consultant to provide health communications and creative development services for its Learn the Signs. Act Early. (LTSAE) and ADHD and Tourette Syndrome (TS) programs. The selected consultant will deliver graphic design, 508-compliant materials in English and Spanish, paid social media campaigns, conference exhibit support, and usability testing for the Milestone Tracker App. Eligible applicants must be onshore USA organizations eligible for federal contracts. Applicants must email proposals, including a completed bid price format sheet, signed certification of eligibility, and all RFP pages, to [email protected] by November 30, 2026, at 11:59 pm CST, while questions are due by November 12, 2026, with responses posted on November 19, 2026. AAP will evaluate proposals based on applicable previous work and cost, awarding the highest weight to consultants with demonstrated experience and expertise.
Scope of work
- Update or develop up to three health communication materials in English and Spanish (print-ready, web-ready, customizable).
- Develop and implement a social media toolkit and paid social media campaign for CDC's Milestone Tracker App.
- Develop and implement a social media toolkit for AAP ADHD and TS educational courses.
- Support and staff up to two in-person conference exhibitions, including booth shipment, setup, and material printing.
- Support Act Early Ambassadors with two material customizations per month in English and Spanish.
- Print, compile, and ship up to 65 sets of training materials, business cards, and name badges to Atlanta.
- Conduct usability testing with nine parents for CDC's Milestone Tracker App (iOS and Android) and produce a report.
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| Qualifications of consultant | Not specified |
| Previous work of consultant applicable to proposed project | Not specified |
| Cost | Not specified |
Minimum qualifications
- Demonstrate experience in graphic design and material development with software capable of updating Adobe InDesign files.
- Ability to ensure Section 508 compliance for accessibility including certification of compliance of 508 regulations.
- Demonstrate ability to develop, leverage, and optimize a paid social media campaign and toolkit.
- Proven track record in conference exhibition management.
- Ability to demonstrate recruitment of parents of children 2 months to 5 years for app user testing.
- Provide at least two examples of past projects with similar scope of work.
- Provide references regarding applicant's expertise, preferably at different organizations.
- Eligible for federal contracts (not debarred or suspended on SAM.gov or not qualified on FAPIIS.gov).
Documents to include with your response
- Proposal including project narrative and proposed work plan
- Completed bid price format sheet with detailed budget and billable hours estimate
- At least two examples of past projects with similar scope of work
- References (name, phone, email address)
- Completed Applicant Information
- Signed Certification of Eligibility
- All RFP pages
- Listing of 5 most recent AAP projects (if applicable)
How to submit
- Method
- Instructions
- Proposals must be emailed to [email protected]. Include all RFP pages, completed Applicant Information, and signed Certification of Eligibility.