Tourism Destination Brand Strategy Services for the Town of Midland

The Corporation of the Town of Midland requires a vendor to develop a comprehensive tourism destination brand strategy. The requested scope involves stakeholder and community engagement, brand research and analysis, brand strategy and positioning, brand identity development, brand voice and messaging, a brand standards manual, and an implementation roll-out strategy to support municipal tourism initiatives. Only onshore Canadian organizations are eligible to bid. Bidders must register online with the issuing authority to access documents and must submit proposals electronically before 2:00:00 PM Eastern local time on November 26, 2026. The deadline to submit inquiries is November 13, 2026, at 4:30 PM. The buyer will evaluate proposals across mandatory criteria, a 100-point technical evaluation covering proponent qualifications, team experience, methodology, engagement approach, and work plans, and a 30-point separate pricing proposal to select the highest-scoring bidder.